H&F News and the PACS Advertisement

The Fulham and Hammersmith Chronicle helped discover the strange reason the Council provided for not printing our advertisement.

PACS worked with H&F News, the Hammersmith and Fulham Council paper, in good faith to place a full page advertisement in the 05 April 2011 Edition. 

Meant to print on the day of primary admissions announcements, the advertisement was intended to thank the parents and children who chose local Hammersmith and Fulham primary schools. We feel it is our parents and children which make our educational communities so rich and the community at large such an interesting, diverse and wonderful place to live. We highlighted the successes of local primary schools, sang the praises of these schools, and asked for everyone to stand up and prioritise celebrating them.

It was timed to coincide with primary school announcements so that those choosing our local schools could be thanked — and those not realising what our schools offer could be informed.

Despite getting the copy to the paper early, and approving the final draft in time, H&F News did not print our advertisement.

A group of parents wanting to communicate with other parents about very good local schools may not have been allowed to do so by our local taxpayer funded newspaper. 

We initially thought it was an error – but nobody responded to our question about what happened.

Why was it not printed? We at PACS have a few questions:

a) Did someone not want to celebrate local schools for some reason?  We don’t think that is likely.

b) Did someone feel that the view that local schools should be celebrated over free schools is not the right view to present in the paper?  We’re not sure.

c) Did someone not like the community group putting out the advertisement? We’re not sure.

Perhaps coincidentally, relatively good amounts of traffic to the website flowed through LBHF servers on the day the decision would have had to be made.

In the minutes of the recent Cabinet meeting on 21 March, The Leader

‘noted that the council was keen to see all schools succeed and parents to have an option to choose local schools. The Council’s expectation was for more local children to be educated in local schools’.

Wouldn’t such an advertisement have encouraged these aims?

H&F News has made it into notice in the past, and was used as an example by the Culture, Media and Sport Committee Report: Future of local and regional media. 

‘Paragraph 73. There is a real problem with local authority newspapers and magazines that needs to be addressed. While it is clear that most of these publications, such as Portsmouth City Council’s Flagship, are legitimate communications from a council to its citizens, this cannot be said for all local authority publications. Publications such as Hammersmith and Fulham Borough Council’s H&F News effectively pose as, and compete with, local commercial newspapers and are misleading to the public. It is unacceptable that a local authority can set up a newspaper in direct competition to the local commercial newspaper in this way. Nor should any council publication be a vehicle for political propaganda.’

This paragraph was reiterated as one of the conclusions of the report.

And in this edition’s farewell story, Cllr Greenhalgh himself said that one of the H&F News limitations was that ‘it was never able to hold us to account.’

Why not? 

Back in July of 2010, when the Free Schools topic first entered the minutes of the 13 July Cabinet Meeting, it was said

‘It (H&F Council) could provide a link between parents groups and potential providers, assist parents in assessing demand and help with the provision of sites but not directly sponsor projects. In response to a question from the Chairman, Andrew Christie, Director of Childrens Services, confirmed that there was some commercial and business appetite locally but the ventures would have to remain non profit making.’

If Hammersmith and Fulham Council can provide these links between parents and free schools at taxpayer expense, why can’t a small organisation of parents – at no expense to the taxpayer -  provide links between parents and good community schools?